Telling people how religious you are can also be a useful selling point. While it might shrink your total target audience, it can be particularly effective in exploiting one of its more gullible subsets. By giving your faith in God some credit for your success, you also add another excuse for why your advise doesn't work. Obviously, their faith in God simply wasn't strong enough. Televangelists have been using this dodge for years, Need I say more? Of course, your soul will end up several layers deeper in hell. But what the heck, how bad could spending eternity with Jim Bakker be?